Back in the 1950’s Loblaws grocery store used a PC system for loyal customers.
They issued coupons to shoppers who in turn redeemed them for high quality items. Families were able to receive items like a silver flatware set it gave people a chance to build new traditions that last for generations.
These are the stuff of cherished family memories.
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Highest and Best Use, the Family Silver, Loblaw’s, Organizational Change
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